Bar Refaeli very publicly picks a wedgie to sell underwear

Even supermodels occasionally have to make an adjustment down there, as Bar Refaeli does in this video advertising her underwear line, under.me. In the minute-long spot, Refaeli is shown playing tennis in her cotton boy-shorts and bra top, which, Refaeli says, are simple by design: "There is nothing better than simple, comfortable, quality clothing." Of course, most of the attention the ad is getting is being directed at the moment when the 26-year-old Israeli casually adjusts her underpants. It's just seven seconds in, if you're looking for it.