Beauty guru's spoof vid on covering bruises goes viral

​Lauren Luke established herself as a top Internet makeup queen with her message that "beauty should be for everyone," and she's built a mini empire with her how-to beauty tricks, a line of cosmetics and a virtual library of advice videos. Now the guru is using her success to encourage (in a roundabout way) domestic-violence survivors to show their bruises instead of covering them up. In this disturbing viral video, Luke delivers a faux-lesson that starts off like one of her usual makeup tutorials. The twist? The video consists of tips on how to cover angry bruises the day after being attacked. At the end, it's revealed that the vid is intended to discourage victims from hiding their abuse.