Belvedere vodka uses rape to promote its brand3/24/2012
Belvedere vodka published an ad on its Facebook page this week that, inexplicably, featured a startled (terrified?) woman being seized from behind by a grinning, drunken-looking dolt. The accompanying text, "Unlike some people, Belvedere always goes down smoothly," might as well have read, "Sexually motivated abductions and rapes are easier to pull off when the girl's drunk." Within a couple hours, the furor reached such a pitch that Belvedere pulled the ad and issued an apology ("As always, we continue to be an advocate of safe and responsible drinking") -- but not before at least 403 Facebook users had "liked" the ad, while those complaining about its content earned such criticism from fans, such as "Grow a pair, its [sic] funny."
Did this ad go too far?