We're excited to be working with @benandjerrysuk on their campaign for equal marriage. Ice cream and equality. Mmm! http://t.co/s4W1ZgIG
We love cause marketing—and ice cream! @BenandJerrysUK wants #LGBT couples to live #appleyeverafter http://t.co/CAJzce9x
Ben & Jerry's changes name of flavor to support gay marriage
3/14/2012Ben & Jerry's is stirring things up again with its decision to rename "Oh My! Apple Pie!" as "Apple-y Ever After" to support the U.K.'s proposal to legalize gay marriage. A section of the Ben & Jerry's U.K. website explains the name change and provides a link to a Facebook app that lets consumers show their support for the legislation. In 2009, the company renamed "Chubby Hubby" as "Hubby Hubby" to mark the legalization of gay marriage in Vermont.
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