Watch singer go from Smashing Pumpkins to smashing furniture in ad

2/21/2013

Billy Corgan is one of rock's most cantankerous, bizarre personalities, so in a way, this video of him promoting his pro wrestling company and Chicago-area furniture maker Walter E. Smithe is weirdly appropriate. But in another way it's not. The Smashing Pumpkins frontman plays a game of musical chairs with the Smithe brothers, then orders wrestlers from his Resistance Pro Wrestling company to take over before calling a halt to everything when one of the wrestlers threatens to break a Walter E. Smithe chair over someone's head. So ... which one's Mellon Collie?

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What do you think is going on in Billy Corgan's mind?