Bogus website causes outrage at Abercrombie & Fitch3/23/2012
A Chinese knockoff of an American retailer, balky translation software and Twitter all combined to cause a massive PR firestorm for Abercrombie & Fitch Thursday. A bogus website, registered in China and a blatant rip-off of A&F, is selling cargo pants in "N***er Brown." The product description reads like a non-native English speaker running copy through a translation program, and Gawker reported that it's likely an old version of a Chinese software company's faulty program (when "dark brown" was typed, the offensive term came up). Still, it didn't stop A&F from becoming a worldwide trending topic on Twitter, where irate users mistakenly blasted the company.
Does social media lead users to overreact?