Screenshot of Boobstagram site (via boobstagram, http://boobstagram.fr/)

Boobstagram fights breast cancer with pictures of breasts

4/14/2012

Breast cancer awareness shouldn't be reserved solely for the month of October, and a new French site has devised a genius, if slightly NSFW and time-wasting way to put it at the front of people's minds. Behold Boobstagram, a site that boasts the tag line "showing your breasts on the web is good, showing them to your doctor is better" and pulls Instagram photos of breasts in the hopes they will spur women to take preventative action. More than 6,500 people have already "Liked" the site's Facebook page, and not surprisingly, many seem to be guys. Here's hoping they pull themselves away from the site long enough to share its message with the women in their lives.

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Is this an effective way of promoting awareness?