Brooklyn Nets unveil unexciting new logo

4/30/2012

​The Brooklyn Nets officially unveiled their Jay-Z designed logo today and a promotional video for their move from New Jersey, but like most moves for the beleaguered franchise, they landed with a thud. "Obviously very cool of them to let Jay-Z mess around in Adobe Pagemaker and all, but when are the Nets going to reveal their actual logo?" tweeted The Classical's @david_j_roth, while SBNation's @andrewsharp called the commercial "stupid." Watch it and decide for yourself. You might like the old-timey ode to Brooklyn's neighborhood vibe, or you might not. It's certainly not black and white ... unlike the uninspired new logo.

most recent

What do you think of the new branding?