CDC scares the bejesus out of us to get us to quit smoking3/16/2012
After Surgeon General's warnings and ever-increasing taxes didn't make smokers kick the habit -- or prevent another generation from lighting up -- the CDC hopes that they can scare Americans into stubbing their cigarettes out for good. On Monday, it will launch its $54 million "Tips from Former Smokers" ad campaign -- an incredibly graphic depiction of the consequences of smoking that features amputated limbs, stroke victims and surgically removed lungs. "Is scaring the crap out of someone an effective way to make him change behavior?" The Daily Beast asked. "The simple answer," they said, citing former research. "YES." We just wonder if these commercials will just make us cringe, grimace and change the channel.
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Do the ads need to be graphic to be effective?