The Pizzabon is Cinnabon's glorious new pizza-on-a-roll creation

Cinnabon, those purveyors of decadent, oversize cinnamon rolls, is now expanding beyond its namesake treats. The company wants to be known as more than a one-bun pony and is testing new menu items, including croissants, cupcakes, iced coffees and ... pizza. World, meet the Pizzabon. It’s exactly what it sounds like: pizza toppings (cheese, sauce and pepperoni) on a Cinnabon base. Alas, the Pizzabon and other new products are currently being tested only at the chain’s location at Atlanta’s Cumberland Mall. The idea behind the rebranding is to diversify and keep up with changing customer demands, according to Cinnabon president Kat Cole. [Source]

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