Red Robin will feed Colin Kaepernick for life if 49ers win Super Bowl2/2/2013
The best play call of Super Bowl XLVIII? It might be what Red Robin CEO Steve Carley cooked up in the kitchen. When Carley learned that the 49ers' Colin Kaepernick was a big fan of the burger chain, he smelled a marketing touchdown. So he's offered the hotshot quarterback free grub for life if the Niners take care of the Ravens on Sunday. It sounds like it might be expensive, but it's actually not: 30 seconds of Super Bowl commercial air time costs $3.8 million, but even if Kaepernick lunches at a Red Robin every day until he's 75, he's unlikely to run up a tab beyond $500,000. And if the Niners lose? He still gets the bottomless fries. [Source]
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