Ice bra available in Japan (© Triumph, http://aka.ms/icebra)

Company makes 'ice bra' to fight globule warming

5/9/2012

If Frigidaire, Victoria's Secret and Sea World joined forces, they might have come up with the ice bra - but Triumph Japan beat them to it. Purportedly motivated by the government urging citizens not to rely on air conditioning this summer, the underwear company has designed a boob sling with built-in ice packs and a mini-fan. The bra also includes mint leaves and wind chimes to "produce coolness in the senses," and it looks like a fish tank. That's supposed to make the garment visually cool, apparently, in a Little Mermaid sort of way. Now, Triumph, what do you have for the other half of the population?

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What do you think of the 'ice bra'?