Cougar dating site gets literal in controversial ad

If you're a younger man who's trying to meet an older woman, CougarLife.com might be the dating site for you. But if you're looking for subtlety, you'll need to click your mouse elsewhere (and that’s NOT a euphemism). The online matchmakers have erected (snicker) a massive billboard on Los Angeles’ Sunset Strip that shows a cocktail-sipping blonde beside the ever-classy tagline, "For Mother F***ers." That takes the slang term to a literal place that we're a little uncomfortable with, but the billboard's R-rated phrasing and its SoCal location were carefully chosen by the company. A site spokesperson says "America's Cougar Capital" is the 90069 area code, and with double entendres like that, it will be way too easy to design their next billboard. [Source]