Kids find ingenious new use for condom in this cute Durex ad

11/20/2012

You might expect a condom commercial that prominently features children to be creepy, but this "speculative" Durex ad, written and directed by Charlotte Rabate, is actually adorable — and definitely makes its point. There's something about the kids' interplay as they fool around and chuck water balloons (and then, um, something else) out their apartment window onto unsuspecting sidewalk strollers below that makes it sweet, with a winningly edgy outlaw's soul. And if there's anything quite as mesmerizing as a bouncing water-filled condom in slo-mo, we'd like to watch that over and over again, too.

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