Gatorade is now way more flammable, but it's probably safer like that1/25/2013
Gatorade, in addition to its electrolyte-replenishing qualities, is also a delicious flame-retardant. Now, it is halving those seemingly incongruous attributes, thanks to consumer outrage over drinking a chemical usually used to prevent clothes from catching on fire. PepsiCo, which owns Gatorade, said it is removing brominated vegetable oil from the sports drink after numerous customers complained about its presence in their sugar-laden, artificially flavored beverages. The company said it wasn’t removing the bromine, which helps distribute flavor evenly throughout the drink, out of safety concerns (after all, it is legal in the U.S.), but because customers wanted it gone. Win from within, indeed. [Source]
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