What the duck? London’s Tower Bridge opens for 50-foot rubber toy

British stiff upper lips cracked into smiles today at the sight of this 50-foot rubber ducky cruising down the River Thames. The venerable Tower Bridge was even forced to open for the giant bath toy. It was all a big, yellow PR stunt for the online gaming company Jackpotjoy.com, which claims that England has fallen into a "happiness recession" (and we all know gambling makes everything better). The company's FUNdation hands out cash for zany, harebrained ideas like dressing up as a banana or staging a giant food fight. Yep, this qualifies. Flip through the photos above to see this quacker spread its cheer — or at least mass bewilderment. [Source]

Editor's note: This story was updated after it was published.

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