Douche Hollister models offend pretty much all of Korea9/10/2012
Bro fashion brand Hollister is mopping up a PR disaster after several employees acted like total asses during the opening of the chain's first store in Korea. The company flew its bare-chested "lifeguard" models to Yeouido, where they responded by Facebooking pictures of themselves making "squinty eyes" in front of Gyeongbokgung Palace (then snarkily commenting that the Asians "ruhhvvvv it”) and extending their middle fingers while taking pictures with customers. Korean papers have called for a Hollister boycott, and some shoppers have returned their merch. The company terminated the associates involved, according to a company spokesman, who added, "We sincerely apologize for the offense caused by these unauthorized, ill-considered actions." [Source]
Should the employees themselves apologize?