Hooters now wants women to buy food, not just serve it sexily

Hooters is finally seeing the downside of only appealing to half the consumer base and now is trying to lure young women through its doors. Not by hiring some cute guys to serve drinks alongside the long-suffering waitresses in the signature short-shorts, but by adding salads and fluffing up the décor around the boob-themed wing joint. Hey, Hooters: If you build your brand on objectifying women, it’s going to take more than arugula and chintz for women to like your restaurants. Your best bet is building a time machine, going back to 1983 and picking a name that isn’t a synonym for “boobs.” [Source]

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