Judging by my Facebook and Twitter newsfeeds, the Mayans were referring to the new Instagram terms of service.
And lo, thusly did The Great Instagram Migration begin, as users flocked to Flickr's welcoming, softly-filtered shores.
Instagram can now sell your photos (read the fine print of new terms)12/18/2012
That clicking you hear is the sound of thousands of Instagram accounts being deleted. The free file-sharing service, purchased last year by Facebook, debuted new terms of service last night — and those fancy new terms allow Facebook to sell users' Instagram photos. That means those pictures of your kid playing in your own backyard, your wedding snaps and any other images you post could be sold by Facebook to the highest bidder. It's hard to imagine celebrities/Instagram power-users like Rihanna sticking around, and the hoi polloi are rebelling on Twitter — which, P.S., just debuted its own assortment of photo filters. [Source]
Update: Instagram has posted a response to the user complaints.
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What do you think of the new rules?