Invisible Mercedes cruises the streets of Germany3/4/2012
Luxury car manufacturers usually want their vehicles to be seen. Not Mercedes-Benz, which has concealed its new F-Cell vehicle in the most creative use of the invisibility cloak since Frodo hid from Sauron. Mercedes covered one side of its hydrogen-powered minivan with LED panels, then attached a DSLR to shoot video on the other side, creating the illusion that the zero-emissions car ("invisible" to the environment) is also physically invisible as it barrels around Bavaria.
Some YouTube viewers are wary of the manufacturer's approach (one commenter warns, "Invisible car = anticipated car crash"), but general reaction includes appreciation for both the manufacturer's marketing innovation and socially conscious product. Plus, as one fan points out, "I can park anywhere I want now!"
Want to read more trends like this? Check out the msnNOW home page.
How would you react if you saw this car on the street?