James Bond to swap a martini for a Heineken in next flick4/3/2012
James Bond with a beer belly? Probably not, but you'll see him with a belly full of beer in "Skyfall," the Bond movie set to be released in November. Heineken has signed on for a "major integration" with 007, possibly worth as much as $45 million, and purists are crying foul. "James Bond sells out," tweeted @ebertchicago, who evidently hasn't noticed that Bond movies are already giant product placement extravaganzas for brands, including Omega and Ericcson. Bond will be drinking a Heineken instead of a martini in at least one scene.
Should James Bond be drinking beer?