J.C. Penney promises to stop faking prices and embrace its cheapness

Everybody loves a bargain. If we told you a shirt was $15 dollars, you might shrug and keep walking, but if we told you the "original price" was $40, you might take a second look. It's a sneaky tactic retailers use to encourage buyers to snap up so-called "bargains" — impose a bogus “original price” on an item and then slash it down to its actual retail. But J.C. Penney is done with the charade. They are done with the lies. From now on, they're just marking "everyday prices" on everything with no more fake original costs on the price tag. We appreciate the effort, but maybe Penney's is forgetting honesty works both ways. Now if someone asks what our shirt cost, we can't quote the fake original price and look like smart shoppers. [Source]

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