Jesus Jeans putting other Jesus-themed companies through hell

You'd think a brand of jeans named for Jesus would be willing to turn the other cheek to competitors, but that's not the case. The Italian-made Jesus Jeans has trademarked the name "Jesus" in the United States (!) and is telling other Jesus-themed apparel brands "THOU SHALT NOT STEAL," shutting down more than a dozen fledgling brands like Jesus Surfed and Jesus Up. An attorney for the company says its actions are no different from Nike protecting its namesake Greek goddess: "If a small church or even a big church wants to use 'Jesus' for printing a few T-shirts, we don't care." But when other companies try to make money using Jesus' name, "That's a concern," he said. [Source]

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