Leigh Francis in character as 'Keith Lemon' in Cannes, France (© Gareth Cattermole/Getty Images)

'Keith Lemon' drops trou in attempt to promote his film

5/20/2012

The latest in the long tradition of actors appearing in character to promote their movie is Leigh Francis, appearing at the Cannes Film Festival as his perma-tan, mullet-sporting, campy alter ego Keith Lemon to promote the imaginatively named upcoming film "Keith Lemon: The Film." The poolside photo shoot, where Lemon disrobed to reveal mercifully substantial leopard print underwear, also featured co-star Kelly Brook. The actress/model, who plays herself, says she researched the eye-widening role by repeatedly watching Tulisa Contostavlos' sex tape. The "offensive" film, co-starring the unlikely combination of David Hasslehoff, Tinchy Stryder and Verne Troyer, will be released in August.

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