Latest cover of Time magazine really sucks

Time is making headlines for its recent photograph of a slim blonde being suckled by a nearly 4-year-old child. That's young, sure, but it is old enough for the boy to look the viewer in the eye like, "Yeah, that's a breast in my mouth. What?" The image is (obviously) meant to grab the viewer's attention for a cover story on attachment parenting that has to do with yaaaawn. The woman on the cover is the boy's mother and yes, she does still breastfeed him off-camera, but we're not sure if that makes us feel more or less OK about all this.