Luxury store pisses off buyers with peeing models in ads6/9/2012
Would 80 percent off Marc Jacobs or Alexander McQueen make you pee in your pants? Legendary London department store Harvey Nichols would like to suggest that the answer to that question is yes. The high-end shop is famous for its twice-a-year-sales, but some new ads publicizing them — featuring women with wet crotches on their presumably designer pants — have some shoppers wondering if the fashion brand went too far. Based on the reactions, if they were going for outré, they might have actually crossed right into offensive: "Seeing something like this makes me think twice about buying things from there," one shopper said.
Do you think the ad goes too far?