McDonald's reveals the secret of its blemish-free burgers6/20/2012
Even McDonald's admits that the Quarter Pounder you bite into at the restaurant might not look as appetizing as the picture-perfect one featured in the ad they lured you in there with. This McDonald's tell-all video explains why: Everything from the way the steam trapped in the box collapses the bun to the photo manipulation that makes burgers look blemish-free. Fresh-faced McDonald's Director of Marketing in Canada, Hope Bagozzi, assures us that all the ingredients used for the photo are the real deal, and while aesthetes among us might prefer a tidier burger, we all have to admit that we're pleased when that slapped-together sandwich arrives in under a minute.
How do you feel about McDonald's manipulating the photos of its food?