Victoria & David Beckham on an underwear billboard, 2009 (©AP Photo/Luca Bruno)

Rise in men's underpants could mean improving economy

10/10/2012

Nothing says "ca-ching, ca-ching" to economists like a boost in sales of tighty whities. And by that measure, it looks like the United States might be on the road to recovery at last. A market research company has reported a 6 percent jump in men's underwear sales in the last year, which, bizarrely, could indicate the economy is improving. The peculiar forecasting tool is a real thing that originates from the economist Alan Greenspan, who once used men's undies sales as a means to gauge the country's economic health. In this context, it's the rare occasion where that rise in a man's underpants indicates he's contributing to the good of society. [Source]

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