New Hello Kitty lingerie is either sexy or very creepy

A target market of folks who get turned on by erotic anime seems somewhat niche, but underwear manufacturer Hanky Panky is hoping to capitalize on Sanrio's famous Hello Kitty brand with a new lingerie line that launches June 30. The apparel maker is already showing off advance images of the cat-themed collection, which includes camis, thongs, bras and boyshorts, on its Facebook page. According to Sanrio senior brand marketing director David Marchi, "Many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way."