Take a brief look at David Beckham's new underwear ads8/16/2012
There are few secrets to selling underwear, and fewer still when it's David Beckham doing the selling. The soccer superstar/sex symbol's latest round of ads for his line of "bodywear" for H&M leaves precious little to the imagination, and that's just dandy for the swooning crowd going gaga on his Facebook page. Naturally, there are critics, like marketing veteran Donnetta Campbell who said of the sculpted briefs, "It looks like an alien porn shot, and you're thinking, 'Is that all him?'" As a bonus for Becks buffs, H&M is placing shiny 10-foot statues of their man and their briefs in New York, Los Angeles and San Francisco. Click through to see pics of both David and his silver likenesses. [Source]
Would you want to wear the sculpted underwear that Becks wears?