Nook e-reader alters word it doesn't like in 'War and Peace'6/5/2012
In today's highly competitive, brand-conscious world, marketers want to capitalize on every chance to get their product's name out there. But it's probably best not to let those marketers in on the final edit of a book that's going into your new e-reader. Blogger Phillip Howard noticed an embarrassing search-and-replace error at the hands of the folks behind Barnes & Noble's Nook in a version of the classic "War and Peace." When he initially came across the word "Nookd," he chalked it up to a software glitch. But it turns out every instance of the word "kindle" -- as in Amazon's Kindle, one of the device's biggest competitors -- had been replaced with the word "Nook" in a misapplied attempt to eradicate any mention of an alternate reader. Branding is one thing, but hands off the classics.
Is this a forgiveable oversight?