Photo of the uniforms from here: http://nikeinc.com/news/basketball-nike-hyper-elite-uniform-and-nike-lunar-hyperdunk-2012

Nike's new Team USA logo is not a fan favorite

22 Feb 2012 16:09:58 GMT

Team USA is the heavy favorite to win the men's basketball gold medal at this summer's Olympics in London, but they're not going to win any fashion contests with their new uniforms. Fourth-Place Medal called the new logo "hideous," reserving special criticism for the large "S" in the middle. "Nobody says United STATES of America," they wrote. ESPN's @arashmarkazi and others piled on. The jerseys are made from 96 percent recycled polyester and plastic bottles as part of Nike's new Hyper Elite Uniform line, which is great for people who want lightweight and sustainable jerseys that look like they're from the Red Roof Inn collection.

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Get your fashion expert on -- what do you think?

113Comments
Feb 27, 2012 9:05PM
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I've been looking at this logo for awhile now, and thinking why would they make the S bigger than the other letters, then I thought, well the S is in the middle and on the chest, so maybe it's like a little nod to Superman?

 

I don't know, thats the best I could come up with.

Feb 23, 2012 4:02PM
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The "S" looks like the Suzuki logo. Interesting choice, Nike.
Feb 23, 2012 12:35PM
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If the numbers where blue with a different style font the logo above would look better.

 

GO TEAM LISA !!!

Feb 23, 2012 11:46AM
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U S A  The letters are all equal. None above the others. Your letter show less, peek,an decline. This was a very poor decision to mess with what is the best always. We as a nation don't need artsy symbology. Stop production ,  Just do it.
Feb 23, 2012 5:44AM
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Think it's time to kick to curb all jerks (especially celebrities) who make their products over seas & smile after taking our jobs from us then charging an arm & a leg to us here.
Feb 23, 2012 4:56AM
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Actually, a lot do people put emphasis on "States" The United STATES of America. That said, what the uni's look like is irrelevant. 
Feb 23, 2012 4:47AM
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Is the greed of the uniform makers gotten so bad that they think it is a fashion show. I got tiered of watching collage football because they had a new uniform every week. It is a sport and at the end of the game there is a winner because of the effort on the field or court. there is no points for fashion. unless you wear pink instead of white then the other team gets points. so who cares just play.
Feb 23, 2012 3:48AM
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i like them--they have attitude and personality
Feb 23, 2012 3:27AM
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it says USA and no matter how it looks we support what it stands for - go for gold USA!
Feb 23, 2012 3:02AM
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looks like an attitude thing. Nike captured the true nature of the NBA
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