Olsen twins launch new perfume, but the name really stinks

The Internet is rolling its collective eyes over the latest venture by minimoguls Mary-Kate and Ashley Olsen. With the bottomless crap-well of Olsen-themed products and franchises they’ve licensed, it’s no surprise they’d partner with Sephora and launch a perfume, but the name "Eau de Olsen" is causing a bit of a stink. Is this a distilled essence of the tiny twins, wonders Twitter user @Jessi_Ford, quipping "What do you think [they] smell like? Starbucks and money?" For something as abstract as a perfume they could have been a bit more creative with the name. We'd happily offer "Double Trouble," "Pint-Sized Provocation" and "Eau de Sibling Rivalry," if they want to rename before the perfume goes on the market in March 2013. [Source]

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