If you're looking for a relationship, start playing hard to get

Science is wonderful because often it takes our most well-worn cliches and through, you know, science, informs us of their general truthiness. Take for instance, playing hard to get. Science? It's true, acting all aloof and ambivalent really works. According to a new study, acting like you don’t need it increases your chances of finding a high-quality partner interested in a committed long-term relationship. The study found that women played it cool more often than men because they "have greater value in the biological mating market." Romantic. It also found that ladies preferred dudes who were "medium in availability," while guys liked the challenge of someone who is less available. Shocking. [Source]

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