Pointed ad reminds us that Oreos go with breast milk, too4/19/2012
Humans are trained from a young age to know that Oreos demand milk in order to be enjoyed correctly. A new South Korean ad for the cookies makes this point very clear by showing a young consumer turning to mom, literally, to make the most of his snacking experience. The ad, featuring the tag line, "Milk's favorite cookie," shows an infant holding one of the delicious treats while nursing at a woman's breast. As with most things showing explicit breastfeeding, a donnybrook has broken out among commenters. Some see the ad as the light humor it's meant to be, but a few killjoys are taking it way too seriously: "No kid would care for any fcuking [sic] oreo while being breastfed." Someone needs a cookie.
UPDATE: Oreo-maker Kraft Foods tells us that the ad did not run in South Korea or any other market and instead was "created by our agency for a one-time special use at an advertising forum."
Is this ad effective or offensive?