Pope will tweet during Lent to reach the 'media-savvy'

​The Vatican's going viral for Lent. For the next 40 days, Pope Benedict will evangelize themes from his 2012 Lenten message on Twitter through the @Pope2UVatican handle, sending out daily tweets designed to "attract a media-savvy generation and entice them to learn more," according to News.va. The Twitter account is an offshoot of the Pope2U website, which also features links to Facebook and iPhone apps and a Vatican YouTube channel. Msgr. Paul Tighe, secretary of the devout-sounding Pontifical Council for Social Communications, refutes critics who think this technological attempt to reach the masses is "dumbing down" the Church. He explains to News.va that "many of the key Gospel ideas are readily rendered in just 140 characters."

Check out the msnNOW home page