Red Bull portrays Jesus as bumbling liar in new ad

3/14/2012

Red Bull has had to pull its latest commercial after it received more than 100 complaints in one evening. The animated spot, which ran in South Africa, shows a "bored" Jesus climbing out of a boat to walk on water. "It's not a miracle," he tells the disciples. "You just have to know what the stepping stones are." He then slips and shouts his own name. "We suggest that the marketing team make a serious effort to attend sensitivity training," the Southern African Catholic Bishops' Conference said. "Faith based symbols are more than marketing opportunities."

 

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Should Red Bull apologize, or was the ad all in good fun?