How about a little ground toenail to fight impotence? Some fingernail clippings to cure cancer? While this might sound crazy, it's no crazier than using rhino horn to cure one's ills — both are made of keratin. And yet across Asia, many people believe rhino horn to be "miracle medicine." The demand is growing, especially in Vietnam, and African rhinos are being massacred to meet it. The World Wildlife Fund hopes to change perception based on traditional myths and stem demand with these ads, which will run across Vietnam. "It is high time to stop the poaching crisis and save African rhinos from extinction” said WWF-Vietnam Communication Manager, Ms. Nguyen Thuy Quynh. [Source]
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