South Korean men wear a ton of makeup
9/17/2012Who knew? South Korea is the world's largest market for male makeup. There are 19 million men in South Korea, and they account for a 21 percent market share of male makeup products sold, spending a whopping $495.5 million last year. South Korean men started paying more attention to their looks in the late ‘90s, and the trend has continued to rise as competition for jobs becomes more fierce in the country with the popular catchphrase "appearance is power." Some Korean companies even offer makeup classes for men! Somehow, this sheds new light on our understanding of "Gangnam Style." [Source]
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