Speak Spanish, get free pizza, piss everyone else off

A Texas pizza chain is serving up El Controversia with pepperoni and cheese with its one-day promotion that promises a free large pizza to anyone who orders in Spanish. Pizza Patrón, which estimates that 70 percent of its customer base is Hispanic, says it was just trying to generate word-of-mouth publicity for its stores, but instead it's created a half-baked bilingual sh*tstorm. A Hispanic marketing group calls the promotion "discrimination," while a conservative group says it "seems to punish" non-Spanish speakers. The chain said customers could use "first-time or broken Spanish" and still get a free pie. How do you say "People, stop taking everything so seriously?" en español?