Starbucks CEO says make your own coffee4/16/2012
Howard Schultz has spilled the beans on where to get the "best cup of coffee known to mankind," and it's not where you'd think. The Starbucks CEO wrote in Business Week recently that the best cup of joe is made right at home with a simple French press - and not by a barista at your Starbucks. (Although, in fairness, you can buy his preferred Bodum French press at Starbucks.) It's not the wisest PR move, but then again he knows not very many of you are going to brew your own.
Is this a shrewd or stupid PR move?