The Minnesota man who stole $25,000 worth of Tide from Walmart may be the most notorious, but theft of the laundry detergent is apparently a nationwide epidemic. According to The Daily, Tide (not Wisk, not All) has become a "form of currency on the streets," with cash-strapped folks ponying up $5 to $10 per bottle on the black market (retail price: $10 to $20). "There's no serial numbers and it's impossible to track," says Kentucky detective Larry Patterson. "It's the item to steal."
Procter & Gamble should be very proud of instilling brand loyalty with its easily recognizable orange container. @yngresearch says, "P&G branding so good, criminals steal Tide over all other brands."
Want to read more trends like this? Check out the msnNOW home page.