Tampon company uses crabs to discourage littering

This Earth Day ad for OB tampons is so kooky and weird, it's hard to know what to make of it. Featuring a Jersey-accented talking crab named "Jimmy Ocean" (first off, using "crabs" for your vaginal product mascot is a little weird) who is delighted by all the littered tampon applicators because he is developing beachfront condos and apparently the plastic hoo-ha tubes make for stellar building joists. He swings his multicolored tampon applicators around in a crane and drives little feminine products around in a tractor by a "hazardous materials" sign. All the while, upbeat music plays and stats scroll about the eco-impact of tampon applicators.