Company raises $20M to help celebs who are Twitter-illiterate11/20/2012
Are the days of celebrities embarrassing themselves on Twitter coming to an end? theAudience was recently created by Facebook founding president Sean Parker, Hollywood superagent Ari Emanuel and former Disney social-media bigwig Oliver Luckett to help A-listers manage their social media networks and spin followers into gold. The company has now locked in a sizable ($20 million) round of financing and includes a sorta-secret roster of 300 celebs that's said to include Mark Wahlberg, Charlize Theron, Eddie Murphy and Jack Black (who the company says have final say over their persona-enhancing, fan-base-leveraging tweets). Just so long as they don't get their mitts on Lindsay Lohan’s account, which, come to think of it, has been rather vanilla lately. [Source]
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