Swimmer Ryan Lochte is now trademarking his nonsensical catchphrases

If you thought you’d heard the last of swimming sensation Ryan Lochte’s dumb catchphrases now that the Olympics are over, no such luck. The diamond-encrusted-grill-wearing heartthrob is trademarking his happy phrase “Jeah!,” with big plans to emblazon it across such paraphernalia as T-shirts, hats, swimsuits and sunglasses. Lochte’s no wordsmith, bumbling his way through numerous recent interviews, but he says he lifted the expression from rapper Young Jeezy, who coined the phrase “Chea!” and gave it a twist. Let’s see if the Lochtenator can replicate his winning performance in the pool on the dry land of the business world by turning his lingo into gold. [Source]

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