Watch this very foolish guy take the cinnamon challenge

OK, the spoilsports don't want you to try the cinnamon challenge at home -- it's like dangerous or something -- but that doesn't mean you can't enjoy an exhibitionist like Sam Pepper making a fool of himself. The former housemate on "Big Brother" throws down the gauntlet by calling those who don't take up the dare "pussies -- it's only cinnamon at the end of the day" and ends up hocking and spitting and generally melting down into a wimpy puddle. "It's not funny!" he screams at one point. No, trust us. It's funny -- and more. Tweeted @kisswithafist__ "can't stop watching that Sam Pepper video omg my life is complete."