The Shat negotiates his way back from the Priceline dead8/17/2012
He's back, and it's your fault … er, your doing. Priceline seemed to have killed off William Shatner's "Negotiator" character after he saved passengers from plummeting to their deaths in a fiery bus crash in a January commercial. But a poll revealed that 94 percent of the company's audience wanted him back, and now he's turned up in a new spot with a surfboard and his usual spiel, presumably to rescue Priceline's stock from a recent plunge of its own. "Best. News. Ever," tweeted @erozyskie, and @Jimfinity wants even more: "Wish he'd return as Capt Kirk in a Star Trek film." And the Shat? "Even I can't believe I'm back!" he tweeted. [Source]
Did you mourn the Shat's absence from Priceline ads?