Wine snobs hoodwinked by fancy names

Next time you're stuck in the wine aisle looking for something to perfectly complement your delicious home-made meat loaf, don't be fooled into spending more on that bottle of Vin de Merde over something like Frog's Piss (two real brands, by the way), just because the former sounds so much classier. Research shows that people are willing to pay more for wines with names that are tough to pronounce, and will even believe they taste better. And the best part is that oenophiles (wine snobs) are more susceptible to spending more than an uneducated schmo who can't tell a merlot from a pinot noir. But if you're feeling fancy, at least translate "Vin de Merde" before spending the extra dough.